Creating Walkity's brand, strategy, and landing page from scratch

COMPANY

VisIoT Technologies Pvt. Ltd.

DELIVERABLES

Logo, Brand Guidelines, Website, Marketing Collaterals

DURATION

2 weeks

OVERVIEW

Walkity aims to improve the independent functioning of the visually impaired community through intuitive navigational prompts.

I joined this student-led startup with 10 people as a design consultant. I was responsible for creating the logo, along with a website and other marketing collaterals. Currently, the team is incubated at NSRCEL - IIM Bangalore, and I am still actively giving feedback to the team.

What is Walkity?

Walkity is focused on assisting the visually impaired community, a shoe attachable that helps aid navigation by connecting to a smartphone via Bluetooth. It uses vibrational motors to generate haptic feedback which is then used to notify the wearer about upcoming turns and arrivals.